Dennis
Clarke works for Dennis Clarke Ltd.
He has a COOL JOB as Voiceover Announcer.
His
Gig:
Clarke has been doing voiceover, announcing and DJ work
for 30 years. He also teaches voice and articulation in radio at New York University and City College in Florida. His voice has been used in over
600 radio and television commercials in the past 10 years.
A
Day In The Life Of:
Clarke spends a big part of the day running around Miami, Dade and Palm
Beach counties meeting with potential clients. "It's a big market
and I need to keep my face in front of companies so they continue to hire
me." Clarke says that there are over 100 major talent agencies in
Florida, a lot of work opportunity and a lot of competition. He sends
companies regular mailings and constantly calls them. He also has his
own website where he advertises himself as a freelance voiceover/announcer.
A day in the studio involves reading scripts and dozens of sound recordings.
"A lot of times I don't see the scripts until I'm in the studio,"
he said.
Career
Path:
As a teenager, Clarke took control of his own destiny. He was working
at a shoe store in a local mall when he made a bold career move. There
was a mobile radio crew broadcasting live from the shopping center and
Clarke walked up to the window and asked the DJ if he wanted something
to drink. He was always interested in DJ and announcing so he saw this
as a way to meet someone in the profession. A few minutes later he was inside the mobile set-up delivering a coke and talking about being a DJ.
"I told the DJ that I wanted to do this for a living. He told me
to send in a demo tape and he would listen to it." Clarke sent in
an audition tape and didn't hear anything for three months. "Then
they called me and asked if I wanted to do a Sunday night church show.
I said YES." He scored the job as disk jockey at the small radio
station in Detroit when he was 15 years old.
Since then he has worked at WMAQ radio in Chicago and Westinghouse Broadcasting
in New York City. His broadcasting career has spanned decades, including
stints teaching radio, TV and film to college kids and as host and anchor
at more than a half dozen radio and television stations in Detroit, Cincinnati
and South Florida. Dennis works as a news anchor and editor for WIOD Newsradio
610 Miami, WTMI-FM Miami and WJNO Newsradio 1290 West Palm Beach.
When asked how he made a name for himself in radio and television he said,
"I was a persistent little devil!" Clarke says the key is never
giving up on a job. Get your name out there anyway you can he said.
High
Five:
"I love this business so everyday is great."
Down
Low:
"Keeping in day to day contact with people and keeping my name out
there."
Words
from the Wise:
"You need experience in this industry. Learn to be versatile. Intern
at as many places as possible and get exposed to the industry." Clarke
suggests getting a job at a small radio or tv station in order to get
ia foot in the door. "This way you can put it on your resume,"
he said. "It's an ultra-competitive market. Get used to rejection."
Education:
Degree in Radio and TV from the University of Detroit.